Employed by a leading pearl market for 7 years.
Also engaged in design, processing and sales there. The original brand he dreamed of for years, “La verite” was established in 1995.
The world of “La verite” in which Mr. Ito renders his identity and nobility with his original design is highly received among adult women.
“La verite” means the truth in French.
Current jewelry with pearls only uses conventional designs: only products that are manufactured on automatic assembly lines are distributed.
Unlike that impersonal pearl jewelry, we would like to offer something that conveys human artifice and conviction by engaging my work from designing to processing.
Pearls are very delicate gems.
Leaving pearls unclean with perspiration, cosmetics, perfume and alcohol could cause them to lose brilliance.
Please keep them in your jewel box or case, wiping them with soft cloth after use. In case peals get exposed to perspiration or cosmetics. Please wipe them with a wet towel and let them air-dry. (Do not use soap.)
Please do not keep pearls where they can touch other jewelry or metals, as pearls are soft. Hard jewelry could scratch them.
La verite does offer cleaning service. Please consult us.