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‘Designer-Yoshiharu Ito

Yoshiharu Ito was employed by a leading pearl manufacturer for 7 years, working in jewelry design, pearl processing, and sales. In 1995 he left to establish La Verite Inc., the company he had dreamed of starting for years.
The world of "Yoshiharu" in which Mr. Ito renders his identity and nobility with his original design is highly received among adult women.

"La verite" means the truth in French.

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Other pearl jewelry is manufactured on automatic assembly lines, and is based on conventional, unoriginal designs.

Unlike that impersonal pearl jewelry, we would like to offer something that conveys human artifice and conviction by engaging my work from designing to processing.

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